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HR Technology Transformation Strategy

Employee Engagement

Recognizing the importance of technology in enhancing human resource management, the Company has embarked on a technology transformation journey, guided by the 3E2A strategy: Ecosystem, Employee Experience, Empowering, Automation, and Analytics. This approach addresses challenges like data collection and integration across countries.
3E     E = Ecosystem  E = Employee Experience E = Empowering:
2A    A = Automation  A = Analytics:
In 2023, the Company launched the BuddyUp system in Thailand to enhance engagement and facilitate daily work life. Features include automated flexible benefit claims, digital ID, and digital name cards. It also serves as a central hub for accessing various organization’s systems. Additionally, a FriendChip activity scoring system allows employees to earn rewards for activity participation.

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