Corporate Community and Social Investment

Economic Distribution

The Company places great importance on supporting and investing in the development of communities and society with the goal of balancing beneficial value across stakeholders. To ensure a clear direction on community investment, the Company has applied the London Benchmarking Group (LBG) framework as a guideline in categorizing the corporate community investment.

Proportion of Contribution – by Objective

Donations to Charity
Community Investments
Commercial Initiatives

32%
56%
11%

Proportion of Contribution – by Type

Cash contribution
Time provided by volunteer staff 
Management overhead
In-kind giving

35%
9%
17%
39%

Proportion of Contribution – by Type

Economic development & income generation
Social & cultural promotion
Infrastructure development
Education development
Health and sanitation development
Environmental conservation

28%
26%
6%
21%
14%
5%

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